{"id":8449,"date":"2020-03-06T17:53:21","date_gmt":"2020-03-06T16:53:21","guid":{"rendered":"https:\/\/komorhennel.hu\/vedjegy-jog\/"},"modified":"2023-10-31T14:32:13","modified_gmt":"2023-10-31T13:32:13","slug":"trademark-law-and-brand-strategy","status":"publish","type":"page","link":"https:\/\/komorhennel.hu\/en\/areas-of-practice\/trademark-law-and-brand-strategy\/","title":{"rendered":"Trademark law and brand strategy"},"content":{"rendered":"\t\t
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Trademarks, as designations of goods, are essential elements of economic competition insofar as they help customers differentiate between the goods and services offered by different market players. A well-chosen trademark is an invaluable asset in the hands of any business. It plays a vital role in communicating to the consumer the quality of the products and services you deliver, in launching new products and services you have developed, and in maintaining and expanding your market position. You should ideally look to choose your trademark, company name and domain name at the same time based on the findings of the key professional searches.\u00a0\u00a0 <\/p>\n

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Trademark law is one of our principal areas of legal expertise. For 15 years we have been guiding clients every step of the way, from developing a trademark prosecution strategy to choosing an appropriate trademark and obtaining protection at national, European Union and international levels. We have also successfully represented clients in reviving well-known retro brands, in developing and managing a portfolio of international trademarks, as well as in drafting and providing a legal opinion on trademark licensing- and franchising agreements. \u00a0<\/div>\n
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Besides prosecuting trademarks, handling opposition- and trademark cancellation proceedings comprises a major part of our work. We have a strong track record in providing represention in litigation, trademark infringement suits and proceedings seeking interim relief, as well as in representing injured parties in criminal-, infringement- and customs procedures initiated against counterfeit goods. \u00a0<\/div>\n

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