Trademarks, as designations of goods, are essential elements of economic competition insofar as they help customers differentiate between the goods and services offered by different market players. A well-chosen trademark is an invaluable asset in the hands of any business. It plays a vital role in communicating to the consumer the quality of the products and services you deliver, in launching new products and services you have developed, and in maintaining and expanding your market position. You should ideally look to choose your trademark, company name and domain name at the same time based on the findings of the key professional searches.
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