The advantages and pitfalls of creating an international trademark portfolio
Many clients turn to us requesting us to obtain ‘worldwide’ trademark protection for their mark. Their company is expanding internationally, they are launching a website or application that will be accessible from anywhere in the world, they are building an international franchise system and while there is no such...
Is using a competitor’s trademark as a Google Ads keyword for one’s online campaign just a smart and crafty way of advertising or is it actually unlawful? To find out, have a look at our new article by dr. Ildikó Komor Hennel and dr. Borbála Kováts on keyword advertising as trademark infringement here.
The study of our colleague dr. Borbála Kováts was published in the June 2020 issue of Industrial Property and Copyright Review (co-author: dr. Sándor Vida). The article examines ancient ‘trademarks’ based on archaeological finds from museums in Budapest, and attempts to discover antique signs around the Mediterranean Sea.The article is available at:...
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