The advantages and pitfalls of creating an international trademark portfolio
Many clients turn to us requesting us to obtain ‘worldwide’ trademark protection for their mark. Their company is expanding internationally, they are launching a website or application that will be accessible from anywhere in the world, they are building an international franchise system and while there is no such...
Is using a competitor’s trademark as a Google Ads keyword for one’s online campaign just a smart and crafty way of advertising or is it actually unlawful? To find out, have a look at our new article by dr. Ildikó Komor Hennel and dr. Borbála Kováts on keyword advertising as trademark infringement here.
Over the past few months, the intellectual property specialists at Komor Hennel Attorneys have been busy. “We focus on a lot of corporate-related practice areas, but IP is our main focus and driver,” says Ildiko Komor Hennel, Managing Partner. “We have more than 20 years’ experience in IP, handling different aspects of the practice area, and we have a good grasp of how to keep levels high...
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